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Sunday, May 24, 2009

Chocolate chip cookies' lovers, read this...

Hey,

Was browsing through some recipes on Sunday afternoon, and happen to read an introductory on the origin of choc-chip-cookies, a.k.a. c-cube. The article is written from Stephanie Jaworski in her article link http://www.joyofbaking.com/ChocolateChipCookies.html.


"The Chocolate Chip Cookie was invented by Ruth Wakefield, who was the owner of the Toll House Inn in Massachusetts. The story goes that one day in 1930 she decided to add small chunks of a Nestle's Semisweet Yellow Label Chocolate bar to her butter cookie dough.

The cookies were an instant hit with her customers and word of their popularity reached the Nestle company. Nestle must have realized that adding small chunks of their chocolate bar to cookie dough would appeal to the mass market because by 1939 Nestle was selling chocolate morsels (or chips).

What a brilliant marketing plan it turned out to be when Nestle decided to package the chocolate chips in a Yellow bag and then bought the rights to the Toll House name and Ruth Wakefield's chocolate chip cookie recipe. They called her recipe "The Famous Toll House Cookie" and printed it on the back of the Yellow bag of chocolate chips."

Hope you will appreciate yr next c-cube bite after reading the above story...!

rgds,
KiMoRa iVy LeOnG

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